Tuesday, November 30, 2010

Guarantee Success!

Do you measure your sales conversion rate? If so, is it as high as you would like it to be? The chances are that there is room for improvement for most businesses. If you are spending money on advertising and marketing to effectively buy prospective customers and not converting those prospects into buying customers, then you are wasting money.

One of the reasons that people don’t buy from you is that they perceive that they are taking risks in purchasing your product or service. These risks include not being satisfied with the product or service, it not being what they really need, not getting value for money or not getting what they paid for. So how can you help customers to overcome their fear of these perceived risks and make buying from you a safer option?

Thursday, November 11, 2010

5 Reasons To Make Your Bucket List Today

Haven’t seen the movie starring Morgan Freeman and Jack Nicholson? Give it a try.

In a nutshell, your “bucket list” is a list of the 100 things you want to do (places to go, people to meet, things to do) before you die ("kick the bucket").

Why create a bucket list?

Thinking about your list will remind you of your 'why.' So often, we are consumed by 'how' to do something (how to have a better life, make more money, spend time with family, etc.). In the process we overlook ‘why’ we want these things.  In essence, if we don't know 'why', the 'how' makes little difference. The 'why' defines our purpose and helps to provide some motivation to persist in spite of the challenges along the way.
  1. Periodically reviewing your list is a great way to re-energize. How often do we find ourselves so busy running on the 'hamster-wheel' of life that we lose sight of the bigger picture? By refreshing our perspective, we sharpen our focus and get back on track. Consider this: what are you more motivated to work for-what you want or what somebody else wants you to have?
  2. Your reward list is ready to go. One of the most difficult things to do is to reward ourselves when we achieve a goal or milestone. We rationalize: "But there is still so much to do!" You work hard, don't you? You deserve something special. Once you make this list, you have no excuse to deprive yourself. Now, when you set some great personal or business goals, you select the reward that accompanies their achievement.

The Two Most Expensive Words You Can Ever Say


"I know." We hear kids say it all the time, and as adults we think to ourselves that with age comes wisdom. But how often do we say it ourselves - when we don’t really know?

In this ultra fast world, where the speed of information supplied to us often leaves us too little time to stop and really think past a glance and consider other possibilities.

So consider this... how much are you costing yourself? How much time? How much money? And how much stress are you costing yourself by telling yourself that “I know that”.

By assuming that you “know” about a certain subject, are you stopping yourself from seeing that issue in a different light?… a different perspective? A perspective that might see you take a different action, one that could solve a problem you’ve had?

Many people only stick with what they know – or what they think they know for many reasons. They feel fear of failure, or feel that as the boss they are supposed to know or are simply trapped by their own success in to thinking they know everything they need to know.