Thursday, June 30, 2011
Here's another take on how to be more productive, one that's the opposite of the "5 minute egg-timer approach" we've been advocating. But it might work for you!
By Jeff Haden | June 28, 2011 in BNET.com
Increasing personal productivity is big business: Stephen Covey, David Allen, Tony Robbins, 43folders… those and countless others have combined to turn improving individual productivity into a massive industry.
If you want to complete a major project, tackle a task you’ve been putting off, or just knock out a lot of work in a relatively short period of time, there’s an easier way.
And it’s free.
Thursday, June 2, 2011
A different terminology - but an interesting look at building a Unique Selling Proposition backed up by a solid guarantee!
by Tom Poland www.8020center.com
When it comes to creating a controllable and predictable flow of new clients, having a great product is not enough. Sure, a great product and great service will help with word of mouth (WOM) marketing however WOM is neither controllable nor predictable.
And whilst receiving new business from unsolicited referrals is like an unexpectedly delightful cream on the cake it’s also random and unpredictable and they are not characteristics on which a business can sustain significant growth.
To create controllable and predictable growth you MUST systemize your marketing efforts.
That means getting your message out through multiple mediums, the nature of which will vary depending on a whole range of factors including the type of product/service you offer, your regional focus, your Ideal Client Profile, your budget and so on.
However, having got your message out systematically through multiple mediums you may still not succeed in either seizing the attention of your target market or converting them into paying clients.
The reason is simple and the mistake is littered across every marketing medium imaginable – television, radio, newspaper, magazines, Yellow Pages, brochures, billboards, email campaigns websites and to a lesser extent direct mail.
The mistake is this: a failure to create a message that cuts through the cluttered bombardment of marketing messages that your Ideal Client is subjected to an estimated 3,000 times a day (source: www.answers.google.com).