Saturday, October 22, 2011

How To Raise Prices and Have Customers Thank You For It

By William U Pena, Manta’s Tip of the Day September 30, 2011

Raising prices is one of the best ways to double your profits - because all the extra money goes straight into your pocket. Yet, isn't our greatest fear that if we raise prices we will lose customers - or that our new customers will go somewhere else that's cheaper? Well, here’s a simple way to raise prices that customers will thank you for.

The Bonus
Price is determined by the amount of value that your customers see in your product or service. Simply, if they see lots of value they will be willing to pay a higher price. What if you could quickly boost the value in your customers eyes, enough so that they will be willing to pay more for it? That's where the bonus comes in. A bonus is something that you add to your product or service - that is highly valuable in the customer's eyes, but is very inexpensive for you to provide
Here are some ideas of bonuses that you can provide that are inexpensive for you - yet valuable for your customer:

Saturday, October 15, 2011

One Price Does Not Fit All

Pricing your products and services can be complicated. 

Here's an easy solution: Offer something a step down (that includes less) and a step up (a premium offering) from your main product or service. 

You'll find customers on all ends of the spectrum that will pay the price that best suits their needs and budget.

Friday, October 7, 2011

What's Better Than a Big Fat Paycheck?

By Steve Tobak | Bnet September 29, 2011

No, this isn’t an eyeball-catching headline to get you to click. I’m really going to prove to you why, if you spend your career focused on salary, you’ll lose out big-time in the long run.

Yes, I know that times are hard and paychecks pay the bills. I get that. I have bills too. But if that’s your primary job criteria, you’ll never get ahead of the game and you’ll be living hand to mouth your entire life.

Even worse, you’ll always wonder why so many people are doing better than you and what you did wrong. That’s no way to live. And just so we’re clear, I’m not saying money doesn’t matter. Are you kidding? The goal here is to achieve financial success, enjoy the process, and feel good about the result.

What I am saying is that, when it comes to your career, you need to look at the big picture. If your focus is too myopic or narrow, you won’t achieve big things. For example, a higher salary doesn’t trump working at a company with greater opportunity to advance to the next level. Make sense?

You see, this isn’t the latest business school blab, some professor’s research study, or a survey from Monster or Manpower. This is serious stuff - real career advice that really works in the real working world. Okay, now that I’ve teed this up, it’s time to deliver the goods.

10 Things More Important Than Your Salary
  1. Your goals. Yogi Berra said, “If you don’t know where you’re going, you may not get there.” He was right. You need to have goals and a plan. You can revise them anytime, but you need to have them and focus. If you’re smart, opportunistic, adaptable, and work hard, you’ll achieve great things … including financial success.