Tuesday, June 26, 2012

Add "Critical Non-Essentials" to your business and make it take off!

It's sad but true.  Being really good at what you do isn't enough. 


Why? Because people judge your expertise in areas they don't understand based on your abilities in areas that they do understand. People may not initially be able to judge whether a CPA is at what she does, but they CAN make judgments about her appearance, her voice on the phone and the quality of her office, and those judgments carry over to their belief about her technical competence. 


 Here's a short video that explains more about CNEs.    Add some to your business today!


Critical Non-Essentials